North American esports organisation FaZe Clan has partnered with sportswear brand Kappa and social media agency 433 to create real-life versions of its FIFA 21 digital football kit.
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The FaZe Clan FGS 21 Kit was originally released in FIFA 21 last December as part of the FGS esports team vanity collection. However, given the virtual item’s popular response, FaZe Clan will release physical versions of the kit tomorrow (February 23rd) at 12pm PT.
According to the press release, this is the first time that FaZe Clan has released a physical product parallel to a virtual release.
Kit FGS FIFA 21, awalnya dirilis di FIFA 21 pada Desember lalu sebagai bagian dari koleksi milik tim esports FGS. Tetapi, karena item virtual tersebut mendapat respons positif dari penggemar dan jadi populer, FaZe berencana merilis versi fisik jersey mulai 23 Februari pukul 12 siang PT (03.00 24 Februari waktu Indonesia). The FIFA 21 Kit Creator is made by the team behind the successful PES Master Kit Creator. It includes high-quality templates and countless graphics, patterns and base designs to choose from. Follow us on Twitter, Instagram and Facebook. The FIFA 21 Kit Creator is still in development. The full list of ten teams included in FIFA 21 are FaZe Clan, Tundra, QLASH, DUX Gaming, FOKUS CLAN, NEO, Falcons, Ninjas In Pyjamas, SK Gaming and Dire Wolves. We are offering interview opportunities with Dire Wolves and Tundra to discuss the added value and opportunities that FIFA 21 in-game kits have for the teams and the brands sponsoring them.
FaZe Clan CEO Lee Trink commented: “Our collaboration with Kappa and 433 expresses the natural cultural convergence of the gaming and football communities.
“Bringing a virtual kit to life physically is a first for us, and gives us a new lane for fans to interact with and rep FaZe in multiple ways.”
The limited-edition kit, which includes a football jersey and shorts, will feature Kappa’s logo plus the number four on the right sleeve to represent 433. Both the shorts and Jersey can be bought separately from FaZe Clan’s shop with both items together pricing at $120.
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This isn’t the first time that Kappa has teamed up with FaZe Clan. The sportswear brand first partnered with FaZe in 2019 to create a thirteen-piece merchandise collection and a pop-up store in Los Angeles.
“As the official kit supplier to several clubs featured in the game, we are thrilled to partner with FaZe Clan for another exciting collaboration,” added Lorenzo Boglione, Vice President of Sales for BasicNET.
“FIFA 21 is one of the best sports titles ever created. As the global transcendence of esports continues, this partnership represents our commitment to authentically bridge the gap between sports, fashion, and gaming.”
Esports Insider says: FaZe Clan’s latest apparel drop continues to highlight the organisation’s willingness to attach itself to FIFA and football in general. This partnership, alongside its recent collaborations with Man City, which have been both esports and football-focused, also shows how FaZe has identified a key mainstream market and is using commercial activities to enhance its own brand.
ESI Digital Spring | 30-31st March
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